Enter your VIN or plate and get a real cash offer in minutes. No fees, free nationwide pickup, and secure payment. 1,500+ EV owners trust Plug. Backed by Lightspeed.
About the role
Build the consumer growth engine. Own paid search and social, affiliate, lifecycle, and website conversion against clear performance targets. Decide where agencies outperform in-house, and focus the team where it moves the metric.
What they're looking for
- Builder track record: scaled marketing from Series A/B through growth at high-velocity companies, not primarily large public companies with mature marketing machines
- Two motions: led both performance/growth and B2B motions, marketplace experience strongly preferred
- Team builder: built and mentored high-performing teams and developed emerging leaders
- Data & systems: made decisions with data and built marketing operating systems others can run
- Presence: strong executive presence, high agency, bias for action, low ego
- 10 + years of experience and 5+ as a manager or leader partnering closer with founders
More about this role
Job Title: Head of Marketing
Team: Marketing
Plug is an automotive fintech startup building the marketplace for electric vehicles. Consumers, dealers, and commercial partners trade in, sell, and auction used EVs through a platform built exclusively for electric, with nothing adapted from legacy automotive.
Consumers can get an instant cash offer in minutes, backed by data-driven pricing, battery state-of-health analysis, with pickup, payment, and title transfer handled end-to-end. Franchise and independent dealers across the United States bid in real time on inventory sourced directly from these consumers, dealers, and commercial partners. The result is a single platform that gives sellers a fast, fair exit and gives dealers a dedicated channel for sourcing used EV inventory.
Founded in 2023 and led by former Tesla executives, Plug has facilitated $100M in EV sales since launch and is backed by a $20M Series A from Lightspeed Venture Partners. We're building the most AI-native startup team in Los Angeles, full of operators, engineers, and ML researchers laying the transaction rails for the used EV market's exponential growth.
Marketing is becoming one of Plug's biggest competitive...
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