Backed by Insight, Felicis and ICONIQ.
About the role
Own the paid media strategy and optimization engine across B2B demand gen, ABM, brand, and B2C—translating business objectives into channel mix, audience strategy, and investment decisions. You'll establish performance benchmarks, measurement frameworks, and reporting cadences that drive continuous improvement.
What they're looking for
- 10+ years in paid media, growth marketing, or performance marketing with proven ownership of both strategy and execution in B2B and B2C environments. You've led campaigns from conception through optimization
- Agency leadership experience. You've managed and scaled a media agency relationship: setting priorities, managing scopes, optimizing execution, and driving business reviews. You know how to partner effectively without getting in the weeds
- Deep platform expertise across Google, Meta, LinkedIn, programmatic/CTV, and YouTube. You understand nuance by channel and know modern measurement approaches (attribution modeling, incrementality testing)
- Team building and people leadership. You've built teams from scratch or turned around underperforming ones. You set goals, coach for growth, manage performance, and create psychological safety for experimentation and honest feedback
- Financial fluency and operational strength. You've owned meaningful budgets, built forecasting and pacing models, and translated performance into executive narratives. You're comfortable with governance, approvals, and reconciliation
- Cross-functional maturity in matrixed orgs. You've partnered with Demand Gen, Field, Events, Analytics, Finance, and Creative teams. You influence without authority and thrive in environments where success requires collaboration
More about this role
Lead Pluralsight's entire paid media, demand generation, and email lifecycle engine—a role with real P&L responsibility and the authority to shape how we acquire, engage, and retain customers globally. You'll own strategy and execution across B2B, Brand, and B2C channels, working at the intersection of marketing, finance, sales, and analytics. This is a chance to build operational rigor around marketing spend, drive measurable pipeline and revenue impact, and develop a team that executes with precision and creativity.
A builder who simplifies complexity. You break down silos, establish clear processes, and make operations feel effortless, not bureaucratic. You thrive when things are messy and leave them clean.
Data-driven and commercially minded. You speak the language of budget, ROI, and revenue impact. You're equally comfortable optimizing a campaign and forecasting spend with Finance. Numbers tell stories you believe in.
A leadership multiplier. You develop people and delegate thoughtfully. You set clear expectations, give straight feedback, and build bench strength. High performers want to work for you because you invest in their growth.
A strategic partner, not a vendor. You...
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