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About the role
Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta , Google Ads , and other digital channels
- Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals
- Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
- Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites
- Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress
- Optimize website content following the latest SEO best practices and audit recommendations.
More about this role
Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.
- Plan, execute, and optimize performance marketing campaigns across platforms such as Meta , Google Ads , and other digital channels.
- Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
- Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
- Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
- Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
- Optimize website content following the latest SEO best practices and audit recommendations.
- Use tools like SEMrush , Google Analytics 4 (GA4) , and Google Ads to track and analyze performance metrics.
- Create detailed reports on campaign...
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