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About the role
This is a high-execution, high-impact IC role: you’ll define the Lifecycle vision for new user growth, develop campaign roadmaps, build foundational systems (segmentation, experimentation, measurement), and execute high-quality programs across multiple Lifecycle channels (Email, in-app message, push, SMS) end to end. Specifically:
What they're looking for
- 8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience from ideation through execution and reporting
- Deep multi-channel experience across email, push, in-app messaging, and SMS, with an app and/or subscription app business background
- Must have deep experience with Braze specifically, as well as some experience using Segment or a comparable CDP
- Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing
- Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end
- Experienced with running growth experiments (can be on your own or in close partnership with Product). Strong A/B testing knowledge and execution: hypothesis design, audience segmentation, holdout structure and result interpretation
More about this role
We’re on a mission to end the debt cycle—and help our customers and their communities unlock economic mobility for generations to come. Join the team that’s making our goal a reality.
As a Public Benefit Corporation, our mission and responsibility are to help communities unlock economic mobility—with affordable credit products designed to improve financial health.
Since our founding, we’ve delivered over $1 billion in funding to more than 1 million customers and saved them over $500 million. At Possible, we’re building a new kind of consumer finance company, one that helps people stay out of debt rather than profit from keeping them in it.
Lifecycle is the growth engine that turns interest into new customers. Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth programs that move real acquisition metrics and, more importantly, real lives.
Lifecycle is how we win new customers at scale and grow them across products. That means more segments to reach, more experiments to run and a growing opportunity to leverage AI and automation. You'll...
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