Get money in minutes, build credit history and avoid hidden fees with Possible Finance. Apply in the app with just a few taps and manage money on your terms. Backed by USV.
About the role
The Product Marketing Lead quarterbacks the above functions as we research, scope, and bring specific new products to market. This role also drives continuous product adoption and iteration post-launch through customer validation, ongoing competitive intelligence post-launch, and campaigns that drive demand, adoption, retention, satisfaction, and revenue growth. Reporting to the Director of Product Marketing, this role also partners with our CMO, CPO and CEO on product strategy and positioning.
What they're looking for
- 8+ years of relevant professional experience, with at least 6 years’ dedicated Product Marketing experience
- Proven track record of driving customer research, competitive intelligence and GTM, end to end (not just coordinating product launches)
- B2C App and/or subscription-business experience (fintech preferred, gaming, health and wellness, or ecommerce also considered)
- Strong messaging and positioning craft. You have previously developed a compelling narrative from scratch, tested it with customers, and translated the results into in-market assets to fuel the work of cross-functional teams
- Deep experience with product adoption analysis, and the ability to turn qualitative and quantitative insight into strategy and engagement opportunities
- Comfortable with data, analytics and customer research tools like Sigma, Amplitude, Databricks, and Fullstory or similar
More about this role
We’re on a mission to end the debt cycle—and help our customers and their communities unlock economic mobility for generations to come. Join the team that’s making our goal a reality.
As a Public Benefit Corporation, our mission and responsibility are to help communities unlock economic mobility—with affordable credit products designed to improve financial health.
Since our founding, we’ve delivered over $1 billion in funding to more than 1 million customers and saved them over $500 million. At Possible, we’re building a new kind of consumer finance company, one that helps people stay out of debt rather than profit from keeping them in it.
At Possible, Product Marketing sits at the intersection of product, growth, and brand. The Product Marketing Team is responsible for Competitive Intelligence, Customer & Market Insights, Positioning & Messaging, Go-to-Market for Launches, Trust and Category Education, and Lifecycle and Retention Narratives.
The Product Marketing Lead quarterbacks the above functions as we research, scope, and bring specific new products to market. This role also drives continuous product adoption and iteration post-launch through customer validation, ongoing...
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