Primer makes powerful mission-ready AI software designed to work in your environment, on your data. We help national security teams sift through massive unstructured data sets to find the needle in the haystack, understand and visualize their data, and act... Backed by Amplify.
About the role
Primer has all the makings of an iconic brand: a big vision to solve one of the hardest problems in America, real stories of lives we’ve changed across the country, and strong cultural tailwinds pushing us forward. We hear from parents, educators, legislators, and community leaders every day about the lives we’re changing — from families who felt stuck in the traditional system and now see their child thriving at Primer, to parents who “feel like they have their child back” after a few months at Primer.
What they're looking for
- Experience marketing to parents or families. You’ve built brands that feel both aspirational and accessible, and understand what it takes to connect with everyday American families
- You've worked in a multi-site business. Lots of locations, one brand, every one needing to feel local. You've lived that problem and solved some version of it
- You've built a marketing function from zero to 1. If you've only inherited or maintained a marketing motion, this role isn't for you
- A crisp writer and editor with taste. You can set the voice and language standards and enforce them
- Authenticity. We take families, students, and the teachers who serve them seriously. You'll make sure the brand does too, in every community we're in
More about this role
About Primer
Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.
Primers shaped the first 200 years of American children. Primer will ready them for the next.
Primer has all the makings of an iconic brand: a big vision to solve one of the hardest problems in America, real stories of lives we’ve changed across the country, and strong cultural tailwinds pushing us forward. We hear from parents, educators, legislators, and community leaders every day about the lives we’re changing — from families who felt stuck in the traditional system and now see their child thriving at Primer, to parents who “feel like they have their child back” after a few months at Primer.
Your job is to harness this momentum and craft a brand that millions of families from all walks of life trust with the most important decision they make each year: their child’s school.
You...
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