Productboard is the only comprehensive agentic product management system built for product makers. Understand customers, prioritize features, and ship the right thing. Backed by Bessemer, Index and Kleiner Perkins.
About the role
Productboard is seeking a hands-on Digital Marketing Specialist to personally plan, build, and optimize our SEO, AEO/GEO, and paid media programs to drive acquisition, retention, and expansion for Productboard Spark. This role offers the opportunity to own outcomes directly in the platforms, rather than managing work through agencies.
What they're looking for
- Minimally 2+ years in a digital marketing function within the B2B tech space, with hands-on execution experience rather than solely managing agencies
- Strong, hands-on expertise in paid digital and SEO marketing disciplines, including familiarity with AEO/GEO practices for AI-driven search
- Experience with audiences, targeting capabilities, and segmentation
- Demonstrated AI proficiency: comfort building AI-powered workflows and custom AI skills to speed up execution and reporting
- Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders
- A hypothesis-driven problem solver with a high degree of accountability, can move projects forward without the need for extensive oversight
More about this role
Productboard is seeking a hands-on Digital Marketing Specialist to personally plan, build, and optimize our SEO, AEO/GEO, and paid media programs to drive acquisition, retention, and expansion for Productboard Spark. This role offers the opportunity to own outcomes directly in the platforms, rather than managing work through agencies.
Reporting to our Director of Demand Generation, you’ll be responsible for accelerating our speed to market, while upholding operational rigor for our programs to efficiently scale and grow revenue. The ideal candidate will have hands-on expertise in PPC and SEO execution, and a strong grasp of AEO (answer engine optimization) and GEO (generative engine optimization) as AI-driven search reshapes how buyers discover products. This includes demonstrated AI proficiency through building AI-powered workflows and custom skills to speed up execution and reporting. This role is highly collaborative, and will partner closely with team stakeholders from analytics, demand generation, design, web engineering, along with the broader marketing team.
Beyond technical qualifications, you must be a highly organized multi-tasker, have an appetite for speedy learning...
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