Prolific helps AI developers, researchers, and organizations easily access the highest-quality human data. Sign up for free. Backed by Y Combinator.
About the role
What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.
What they're looking for
- 4–7+ years' experience in Growth or Performance Marketing, with demonstrable ownership of an end-to-end product-led growth (PLG) funnel within a B2B SaaS environment
- Proven experience driving measurable improvements across acquisition, activation and retention—not just campaign execution
- Strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels, with experience shaping strategy and optimising performance
- Experience building and optimising onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar
- Strong analytical mindset, with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot, Metabase or equivalent to inform decisions
- Working knowledge of organic growth channels, including SEO, content-led growth and emerging search (AEO), alongside paid acquisition
More about this role
Team: Marketing
Prolific
At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research.
What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.
We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.
The role
P rolific for Research is continuing to grow and scale its direct and product-led growth motion (self-serve), and we're looking for a Growth Marketing Manager to own the full funnel for our PLG segment, from acquisition through to activation, lifecycle and retention. This role sits at the intersection of full-funnel PLG strategy and hands-on channel execution.
You'll be the primary owner of how researchers discover, pilot and stick with Prolific through self-serve...
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