Prolific helps AI developers, researchers, and organizations easily access the highest-quality human data. Sign up for free. Backed by Y Combinator.
About the role
This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
What they're looking for
- Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth
- Build, restructure, and scale the marketing organisation, including team design and operating model
- Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI
- Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations
- Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape
- Partner closely with sales to strengthen sales enablement and land-and-expand motions
More about this role
VP of Marketing
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.
At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.
You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.
This role requires a balance of...
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