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About the role
California applicants: please click here to view our California Consumer Privacy Act (“CCPA”) Notice for Applicants, which describes your rights under the CCPA.
What they're looking for
- Fintech Leadership: 15+ years of marketing experience with a deep mastery of the personal loan and financial services landscape, including content, digital and product marketing
- The ROI mindset: A proven track record of driving ROI-positive acquisition across multiple channels, including digital, direct mail, and lead aggregators
- Data as a second language: Strong analytical rigor with the ability to use performance data to pivot strategies and uncover untapped market segments
- Executive presence: High-level communication skills with a history of presenting performance and vision to employees and the Board of Directors
- Regulatory fluency: A firm grasp of compliance and regulatory standards for advertising and acquisition in financial markets
- Academic foundation: A degree in Business, Marketing, or a related field, a Master’s degree is preferred
More about this role
Prosper is seeking an analytically-driven, values-led VP of Marketing to accelerate our mission of advancing financial well-being. As a key member of the executive leadership team, you will oversee the end-to-end marketing ecosystem - from performance-based acquisition to the launch of new borrowing and investing products. We need a leader who can mentor a talented team of 20+ while maintaining a sharp focus on ROI and market-leading brand positioning. Whether you work from our San Francisco headquarters or remotely in the US, you will be the lead storyteller and strategist connecting our products to the millions who need them.
- Drive scalable growth : You will own top-of-funnel metrics and multi-year marketing plans for our retail investor, personal loan, and credit card portfolios. You’ll determine requirements, assess support needs, build internal alignment, and deliver results that hit our aggressive volume targets. You will accelerate the development of enhanced machine learning targeting models and aggressive customer research.
- Define the competitive edge: You will lead us to beat the competition at our game - not theirs. This means overseeing deep market research and...
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