Backed by Accel.
About the role
We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving.
What they're looking for
- 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
- Expertise in lifecycle marketing tools, preferably Braze
- Comfortable writing HTML, CSS, and Liquid or similar templating language
- SQL, JSON, and webhook expertise a bonus
- Excellent writing skills and deep knowledge of email design best practices
- Experience running successful A/B tests optimizing new user conversion
More about this role
Public is building the Agentic Brokerage. Focused on serious investors who use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build their portfolios. Launched in 2019, Public has been trusted with billions of assets from retail investors.
We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.
This role is based in NYC and will be onsite Monday through Thursday.
- Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption.
- Own the strategy, messaging, and technical success of all active trader messaging.
- Build and maintain Braze canvasses, emails, push notifications,...
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