Qualia is the leading digital real estate closing platform. Qualia. Backed by Menlo.
About the role
Qualia is looking for an experienced Senior Product Marketing Manager to help lead go-to-market strategy across our product portfolio. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product and feature launches and integrated campaigns, develop messaging and positioning, support sales enablement, and produce content such as product collateral, videos, and customer case studies.
What they're looking for
- Create and execute comprehensive go-to-market strategies for new product launches, feature releases, and integrated marketing campaigns
- Produce compelling value propositions and messaging that differentiate our products in the market and resonate with target audiences
- Develop high-quality content, including product decks, videos, customer case studies, webinars, and more, that highlight the benefits and differentiators of our products
- Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
- Work closely with Product, Marketing, Sales, Customer Success, and other teams to ensure alignment on messaging, campaigns, and overall marketing strategy
More about this role
At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem including homebuyers and sellers, lenders, title and escrow agents, and real estate agents onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.
Qualia is looking for an experienced Senior Product Marketing Manager to help lead go-to-market strategy across our product portfolio. As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product and feature launches and integrated campaigns, develop messaging and positioning, support sales enablement, and produce content such as product collateral, videos, and customer case studies. This highly collaborative role partners closely with cross-functional teams, including but not limited to Product, Sales, Marketing, and Customer Success.
- Create and...
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