Startups · AI

Marketing Specialist

Reacher · Remote · Remote

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About Reacher

Reacher is the AI TikTok Shop affiliate software for running a TikTok Shop affiliate program at scale — automate creator discovery, outreach, CRM, and affiliate campaigns in one platform. Backed by Y Combinator.

About the role

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

What they're looking for

  • 2–5+ years of experience in growth marketing, social media marketing, or product marketing
  • Strong experience managing social media for SaaS, creator economy, or e-commerce brands
  • Experience running paid acquisition campaigns
  • Ability to create high-performing short-form content
  • Comfortable working in a fast-paced startup environment
  • Strong execution capability (not strategy-only)
More about this role

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

Own and manage social media presence across platforms such as TikTok, LinkedIn, and X

Plan and execute structured content calendars aligned with growth goals

Develop short-form video strategies targeting e-commerce brands and agencies

Monitor engagement performance and continuously optimize content output

Build and execute a consistent multi-channel content strategy

Translate product features into compelling educational and conversion-focused content

Collaborate with internal stakeholders to develop thought leadership content

short-form videos

carousels

product explainers

insight-driven posts

creator economy commentary

TikTok

Meta

LinkedIn

Google (optional but preferred)

Test creatives, audiences, and messaging variations

Improve acquisition...

Read the full posting on Reacher's site ↗

Growth

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