Reacher is the AI TikTok Shop affiliate software for running a TikTok Shop affiliate program at scale — automate creator discovery, outreach, CRM, and affiliate campaigns in one platform. Backed by Y Combinator.
About the role
We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space. This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.
What they're looking for
- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)
More about this role
We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.
This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.
Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
Plan and execute structured content calendars aligned with growth goals
Develop short-form video strategies targeting e-commerce brands and agencies
Monitor engagement performance and continuously optimize content output
Build and execute a consistent multi-channel content strategy
Translate product features into compelling educational and conversion-focused content
Collaborate with internal stakeholders to develop thought leadership content
short-form videos
carousels
product explainers
insight-driven posts
creator economy commentary
TikTok
Meta
Google (optional but preferred)
Test creatives, audiences, and messaging variations
Improve acquisition...
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