Get real-time, actionable cyber threat intelligence with Recorded Future. Mitigate cyber risks, prioritize threats, and proactively secure your organization. Backed by GV and Insight.
About the role
Recorded Future is seeking a Senior Demand Generation Manager to build and run the integrated campaigns that drive engagement and pipeline from our target account list. This is a builder's role: you'll develop the demand engine that identifies, prioritizes, and engages target accounts based on intent and engagement signals, then turn product positioning and content strategy into campaigns that run across channels and regions.
What they're looking for
- Build and manage always-on demand generation programs aligned to our solution pillars — continuously refining targeting, messaging, and mix based on performance
- Plan and execute across digital and offline channels — including paid media, email, organic, webinars, and direct mail — to drive global enterprise pipeline
- Translate product marketing messaging into a clear campaign structure: define target segments, relevant intent signals, CTAs, channel mix, and success metrics for each solution pillar
- Own program briefs, asset requirements, and the ongoing cadence of activity within each program
- Lead campaign kickoffs so every stakeholder understands their role, outputs, and timing — and revisit/refresh that alignment as programs evolve
- Build intent-based marketing into campaign design, using intent and engagement signals to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel
More about this role
With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!
Recorded Future is seeking a Senior Demand Generation Manager to build and run the integrated campaigns that drive engagement and pipeline from our target account list. This is a builder's role: you'll develop the demand engine that identifies, prioritizes, and engages target accounts based on intent and engagement signals, then turn product positioning and content strategy into campaigns that run across channels and regions. You'll own campaigns end to end — from brief to reporting — bringing together the right audiences, messages, and channel mix to generate demand, and you'll work closely with Product Marketing, Marketing Operations, Content, and Sales to do it. You use AI tools and marketing technology to work smarter and faster. You'll be accountable for a pipeline number, owning your campaigns' performance from strategy through execution and results.
This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.
- Build and manage always-on demand generation programs aligned to our...
Browse similar: Startup jobs · Boston