Discover Red Ventures, a global portfolio of companies at the forefront of AI-enabled digital transformation. Backed by ICONIQ.
About the role
*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
What they're looking for
- Channel-building track record: You've launched and scaled paid channels from scratch: built the case, ran the test, scaled what worked, killed what didn't
- Measurement sophistication: You've designed incrementality tests, can evaluate attribution frameworks critically, know correlation from lift, and can make that case to executives
- Creative strategist: You set creative direction, not just approve it: strong briefs, precise feedback, and a sharp read on what drives performance in UGC, creator, and short-form video
- Executive presence: You've owned channel budgets, defended investment decisions with senior leadership, and communicate trade-offs crisply
- Strategic operator: You move easily between setting strategy and executing within it, juggling priorities with minimal oversight
- AI-forward: You actively use AI tools and have a clear point of view on where they add leverage, especially in creative development
More about this role
*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
For the Bankrate website click here . Curious how Bankrate fits into Red Ventures? Click here.
Bankrate is one of the most trusted names in personal finance, helping millions of people compare rates and make smart decisions about mortgages, savings, and more. We're investing in the paid channels, creative infrastructure, and experimentation rigor that will fuel our next phase of growth. Bankrate's paid acquisition engine runs on paid search today. Paid social is our biggest growth bet, and this role owns it. Meta and TikTok recently launched. Your job is to scale them profitably, then expand into new channels as the foundation proves out. This is a Director-level individual contributor role with real ownership: channel strategy, budget, measurement standards, and creative direction. You'll be hands-on in the platforms while setting the strategy, proving the model, and shaping how Bankrate invests in paid social for years to come.
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