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About the role
This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
What they're looking for
- 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs
- Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus
- Strong analytical and data-driven mindset with a focus on performance marketing and growth economics
- Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps
- Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus
- Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space
More about this role
This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
The Points Guy is seeking an experienced and analytically rigorous Paid Media Strategist to help drive acquisition goals within the Finserv and Travel sectors. This role will focus on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You’ll optimize campaigns to drive growth, communicate insights to internal stakeholders, and dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. This role offers the opportunity to collaborate cross-functionally with experts in the travel industry and own testing roadmaps that drive business impact and long-term growth.
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- Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
- Continuously analyze performance data, surfacing actionable...
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