Discover Red Ventures, a global portfolio of companies at the forefront of AI-enabled digital transformation. Backed by ICONIQ.
About the role
This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
What they're looking for
- 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
- Proven experience building and managing multi-touch, segmented email journeys at scale
- Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
- Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
- Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
- Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
More about this role
This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
We're looking for a Senior Manager of Lifecycle & Email Marketing to own the strategy and execution of the customer journeys that keep our audience engaged, grow subscriber value, and drive traffic and conversion to both current and future products. This is a lifecycle/retention role at its core, so we're just as interested in candidates coming from CRM, retention, product marketing, or loyalty/rewards program management as we are in dedicated email marketers. You'll partner closely with the Director to shape the team's roadmap, and act as a key decision-maker on segmentation, journey architecture, and testing strategy.
This is an ideal role for someone who thinks in customer journeys, not just campaigns — someone who gets energized by finding the right message, for the right segment, at the right moment in the lifecycle. Because we're speaking to a deeply engaged, points-and-miles-obsessed audience, this role also requires real subject-matter fluency in travel loyalty — you should be someone who lives and breathes...
Browse similar: Startup jobs