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About the role
The Senior Social Media Manager owns the daily management and strategic growth of Lonely Planet’s global @lonelyplanet social media channels, which reach over 14M travelers across 10 different accounts. A thorough understanding of social networks, product features and trends is a must – along with strong video editing, photo curation and copywriting skills across both editorial and sponsored social content.
What they're looking for
- 5-7+ years of experience in social media management and branded content, with a portfolio showcasing past work
- Deep understanding of platform-native storytelling and the content creation process, including best practices for short-form video and creative copy, with a portfolio showcasing past work
- Highly organized with the ability to manage multiple campaigns simultaneously without sacrificing detail
- Confident in client-facing environments and able to navigate feedback with clarity and professionalism
- Experience with project management software and social media tools (Sprout, Asana, Figma, Canva, DaVinci Resolve or CapCut preferred)
- A strategic thinker who understands how creative execution connects to revenue outcomes
More about this role
The Senior Social Media Manager owns the daily management and strategic growth of Lonely Planet’s global @lonelyplanet social media channels, which reach over 14M travelers across 10 different accounts. A thorough understanding of social networks, product features and trends is a must – along with strong video editing, photo curation and copywriting skills across both editorial and sponsored social content. Reporting into the Head of Social & Video, this role is designed for someone who can run campaigns independently, manage multiple workstreams at once, lead a direct report and foster cross-functional collaboration.
For the Lonely Planet website click here . Curious how Lonely Planet fits into Red Ventures? Click here.
- Maintain consistent brand voice, tone and personality across video scripts, social captions and creative copy.
- Identify relevant social and travel industry trends for timely content creation and audience development opportunities.
- Lead end-to-end execution of branded social campaigns in close partnership with sales and partnerships teams.
- Develop and maintain social-first, multimedia series and community engagement tactics that deliver against...
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