Discover Red Ventures, a global portfolio of companies at the forefront of AI-enabled digital transformation. Backed by ICONIQ.
About the role
Success in this role looks like a short-form presence that feels intentional, not reactive. The content consistently shows up in the right moments: early to trends, aligned with platform behavior and clearly connected to TPG’s editorial priorities. There’s a strong, recognizable point of view across TikTok and Reels, with formats and storytelling approaches that are distinctly “ours,” not interchangeable with competitors.
What they're looking for
- 3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
- A track record of turning trends and algorithm signals into actual content decisions that perform
- Comfort with data, not just pulling metrics, but translating them into a clear point of view
- Experience running a content calendar in a fast-moving environment
- Strong writing. Your briefs are sharp, your thinking is clear and your recommendations hold up
- Genuine familiarity with points, miles, and travel rewards culture
More about this role
*This role requires a hybrid schedule and will be based in our NYC office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
Great short-form content isn’t luck. It’s timing, taste and judgment. It’s knowing what the platform is about to care about, not what it cared about yesterday. It’s understanding how a trend travels, what makes it stick and when it’s already over. It’s writing a brief that makes the idea obvious before a single frame is shot. That’s this role.
The TikTok / Instagram Reels Strategist owns the thinking behind TPG’s short-form presence. You’re deciding what gets made, why it matters and how it ladders up to both editorial and business goals. You track the algorithm like it’s a beat. You build a calendar that’s proactive, not reactive. You turn performance into direction, not just reporting. And you have strong instincts to know when to follow the signal, and when to ignore it.
For The Points Guy website click here . Curious how The Points Guy fits into Red Ventures? Click here .
- The strategy behind TPG’s TikTok and Reels presence: what we make, why we make it and how it evolves
- Collaboration with creators and on-camera...
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