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MCU Solution Strategy

Renesas Electronics · Kodaira, JP · On-site

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About Renesas Electronics

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial,...

About the role

Renesas keeps key position in worldwide Automotive MCU market since long time, and aims to grow more for the future as a solid ground of Renesas business. We Automotive MCU Strategy & Marketing team play a key role by creating winning strategy / strong MCU products & solution packages based on Market trend analysis, identifying Renesas position, competitor movement.

More about this role

Renesas keeps key position in worldwide Automotive MCU market since long time, and aims to grow more for the future as a solid ground of Renesas business. We Automotive MCU Strategy & Marketing team play a key role by creating winning strategy / strong MCU products & solution packages based on Market trend analysis, identifying Renesas position, competitor movement. We are looking for new colleague who have strong motivation to create winning scenario for Renesas based on Market intelligence in worldwide automotive MCU market with us.

1) Market research and Strategy building for Automotive MCU Solution

・Research / analyze automotive MCU market by application segment and create report for future market trend

・Research / analyze Renesas and competitor positioning in automotive MCU market (market share, benchmarking)

・Establish the Solution strategy (SW, Tool and Eco-system) and Solution portfolio for Renesas Automotive MCU projects based on the market analysis

2) Automotive MCU Product & Solution Planning and Go to Market Plan

3) Based on product strategy, create NPI plan of the solution package for Automotive MCU products.

・Product & Solution promotion, result analysis and feedback...

Read the full posting on Renesas Electronics's site ↗

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