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Senior Manager, Product Marketing

Renesas Electronics · Plano, TEXAS · On-site

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About Renesas Electronics

Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and...

About the role

Solutions Marketing – focus on promoting solutions, engaging with key driving customers in alignment with the field and internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement, driving application-level solutions and opportunities. The primary focus is the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces.

What they're looking for

  • 10+ years of experience in business development, field applications engineering, marketing, or related roles
  • Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, standards, etc
  • Experience with technical field sales and FAE's combined with a proven ability to follow up on leads and build relationships in the field
  • Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively
  • Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide
More about this role

Solutions Marketing – focus on promoting solutions, engaging with key driving customers in alignment with the field and internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement, driving application-level solutions and opportunities. The primary focus is the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces.

As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, FAE's, Product Groups, Channel marketing and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.

  • Engage with key market driving customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
  • Engage with channel sales/marketing teams to identify additional growth opportunities with winning solutions.
  • Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
  • Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the industrial...

Read the full posting on Renesas Electronics's site ↗

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