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Senior Staff Product Marketing Specialist

Renesas Electronics · San Jose, CA · On-site

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About Renesas Electronics

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial,...

About the role

Product Marketing S is responsible for strategy, execution, business performance, and ownership of a defined subset of the Entry Line 32-bit MCU product portfolio, including hardware and software platforms. Reporting to the Product Line Manager (PLM), this role supports product and roadmap definition by translating market needs, customer feedback, and competitive benchmarking into clear product and portfolio strategy.

What they're looking for

  • Master’s degree in electrical engineering, computer engineering, or a related technical field. MBA is a plus
  • 8+ years of experience in semiconductor, embedded systems, or related industries
  • 5+ years in product management or product line management
  • Experience in product management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles
  • Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems
More about this role

Product Marketing S is responsible for strategy, execution, business performance, and ownership of a defined subset of the Entry Line 32-bit MCU product portfolio, including hardware and software platforms. Reporting to the Product Line Manager (PLM), this role supports product and roadmap definition by translating market needs, customer feedback, and competitive benchmarking into clear product and portfolio strategy. The role partners with and influences cross-functional teams across engineering, regional marketing, sales, FAEs, and operations to drive execution and business growth. It also contributes to benchmarking, pricing strategy, product collateral, promotion, and lifecycle management for products within the Entry Line portfolio.

Key Responsibilities

Product investment and roadmap strategy

Develop a high-ROI product investment strategy for fast revenue growth aligned with market trends and target segments

Define a strong product roadmap for short-term and long-term based on product family approach

Product definition and planning – Working with Product Managers & System Architects

Translating customer requirements into requirements.

Support architecture trade-offs with...

Read the full posting on Renesas Electronics's site ↗

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