About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. Backed by Kleiner Perkins, Lightspeed and Sequoia.
About the role
Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel. We're looking for a Channel Marketing Manager, Demand Generation aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.
What they're looking for
- 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
- Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
- Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
- Full-funnel thinker who balances nurture with activation and knows when to do each
- Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
- Resourceful and execution-oriented — you know how to build and launch with what's available
More about this role
Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel.
We're looking for a Channel Marketing Manager, Demand Generation aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.
In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.
This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.
Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.
- Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture...
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