About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. Backed by Kleiner Perkins, Lightspeed and Sequoia.
About the role
Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling continues to scale, we are seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies and we need a marketer to build the engine behind this motion.
What they're looking for
- 8+ years of B2B SaaS marketing experience, with demonstrated ability to operate as a senior individual contributor across multiple marketing disciplines
- Track record of building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment
- Full-stack marketing fluency, you've personally owned or directly executed across demand gen, product marketing, content, and field marketing
- Strong ABM foundation: experience designing and running account-based programs against a defined set of high-value targets
- Sharp positioning thinker, you can translate complex platform value into crisp, executive-level narratives for financially sophisticated audiences
- Highly collaborative operator, you influence and align cross-functionally without formal authority, partnering effectively with partnerships, sales, and executive stakeholders
More about this role
Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling continues to scale, we are seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies and we need a marketer to build the engine behind this motion.
The value proposition of Rippling to this audience is clear: streamline portfolio company operations across payroll, benefits, IT, and spend via automation, governance, and speed, the way thousands of global companies already have. Your job is to translate that value proposition into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and turns PE firms into long-term advocates.
This is a greenfield opportunity. There is no existing playbook — you'll write it. As the Marketing Lead aligned to our Private Equity firm channel, you'll work hand-in-hand with the PE Partnerships Manager, GTM leadership, and cross-functional partners to shape Rippling's long-term Private Equity channel strategy from the marketing side. If you thrive in ambiguity, move fast, and want to build something from scratch at a company operating at scale,...
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