Backed by Y Combinator and a16z.
About the role
The Digital Marketing Manager will serve as the Marketing team’s resident authority on the marketing automation platform, as well its power user. This role will leverage data from the CRM (Salesforce) to segment audiences and manage multiple simultaneous communications.
What they're looking for
- • 5+ years’ experience in digital marketing communications
- • Experience using marketing automation platforms such as Pardot, Marketo, Salesforce Marketing Cloud, or other
- • Experience using design software such as Adobe Creative Suite
- • Experience establishing A/B tests and multivariate tests, evaluating performance, and iterating for improved outcomes
- • Ability to follow brand guidelines and visual standards established my the company
- • Motivated self-starter
More about this role
Information about my organization
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The Digital Marketing Manager will serve as the Marketing team’s resident authority on the marketing automation platform, as well its power user. This role will leverage data from the CRM (Salesforce) to segment audiences and manage multiple simultaneous communications. Complimenting the sales cycle the Digital Marketing Manager will execute acquisition campaigns, customer retention and nurturing journeys, thought leadership and product education communications, and drive brand awareness throughout each touchpoint. Activity oversight and administration includes list generations and tracking, building email templates and customized emails, developing campaign and product specific landing pages, and supporting omni-channel/multi-touch campaigns. This individual is responsible for structuring, populating, and regularly reporting on a marketing automation dashboard with insights and recommendations for improvements.
This role includes collaboration with Sales, Sales Effectiveness, and Marketing stakeholders. It requires planning, hands-on implementation, project management, agility with data sources and segmentation, data...
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