Backed by Madrona and Menlo.
About the role
Own new-customer and awareness goals for your channels across the US, Canada, UK, and emerging EU markets, holding CAC to the LTV-based payback target for each channel. Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager etc. owning budget pacing, audience strategy, and creative testing.
What they're looking for
- This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate
- 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok, with a track record of balancing direct response and upper-funnel brand metrics
- Experience executing campaigns across the US and international regions, specifically Canada, the UK, and the EU
- Comfortable presenting to senior stakeholders and translating platform jargon into clear, high-level recommendations
- Bachelor's degree required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts too
- Direct experience managing agencies, running RFP processes, validating their work, and holding them accountable
More about this role
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
As Paid Social Marketing Manager, US and International, you'll lead paid media strategy across Meta, TikTok, Reddit, and emerging platforms such as Twitch. You'll manage a full-funnel budget: high-efficiency direct response campaigns at the lower funnel, brand-building and awareness...
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