Backed by Madrona and Menlo.
About the role
The Senior Director of Global Lifecycle Strategy will drive measurable business results through lifecycle communication investments throughout our customer journey — from acquisition, to retention and reactivation — for both supply and demand sides of our marketplace. This role is responsible for driving business impact by accelerating new and repeat conversions through lifecycle-led growth.
What they're looking for
- 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
- Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
- Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts, and risks
- Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
- Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
- Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS
More about this role
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
The Senior Director of Global Lifecycle Strategy will drive measurable business results through lifecycle communication investments throughout our customer journey — from acquisition, to retention and reactivation — for both supply and demand sides of our marketplace. This role is...
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