Rula is a leading company in the behavioral healthcare space reimagining how people access high-quality, affordable care. Rula believes that when access to quality mental healthcare improves, patients, providers, and payers all benefit. Backed by BlueCross BlueShield Venture Partners.
About the role
We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula.
What they're looking for
- 4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
- Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
- Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
- Fluency with LTV-based performance frameworks
- Proficiency with Looker or comparable BI tools
- Strong analytical foundation
More about this role
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator...
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