Startups · AI

Founding GTM Lead

Rulebase · New York, NY, US · On-site

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About Rulebase

AI customer operations for regulated industries. Backed by Y Combinator.

About the role

You are our first dedicated GTM hire. The founders built the playbook selling to Qonto, Rho, and Lesaka. It works. Your job is to run it, own the pipeline it produces, and sharpen it with every deal. This is an execution role with real ownership, not a blank page. You close deals from day one, and you make the playbook better each quarter until it's ready to hand to reps two through five.

What they're looking for

  • 3+ years selling B2B SaaS to fintech, banking, or financial operations buyers
  • Closed mid-market deals ($50K+ ACV) with multi-stakeholder buying committees
  • Run a defined sales motion at an early-stage company and improved it, or been employee one through ten on a sales team
  • Written your own outbound. Run your own process. You don't need an SDR to feed you
  • Comfortable selling ROI two ways: revenue lift (recovered accounts, faster time to transacting) and cost reduction (99% less manual QA, fewer compliance incidents)
  • Nice to have: you've sold into Fintechs, banking ops, or Customer service teams
More about this role

AI customer operations for regulated industries. Our QA layer reviews every interaction, human and AI, cutting manual QA by 99%. On top of it sit specialist agents for onboarding, remediation, reactivation, and retention that own accounts from approved to transacting, chasing customers over WhatsApp, email, and SMS.

Our customers are fast-growing unicorns and public companies: Qonto, Rho, Kuda, Lesaka (NASDAQ), and Nala. We're backed by Y Combinator (F24), Bowery Capital, and Commerce Ventures.

You are our first dedicated GTM hire. The founders built the playbook selling to Qonto, Rho, and Lesaka. It works. Your job is to run it, own the pipeline it produces, and sharpen it with every deal.

This is an execution role with real ownership, not a blank page. You close deals from day one, and you make the playbook better each quarter until it's ready to hand to reps two through five.

You report to the CEO. You work out of New York.

Pipeline. Build outbound to COOs, Chief Customer Officers, and onboarding leads. Learn which message opens which door: recovered revenue or QA cost taken to zero.

Full sales cycle. Source, run discovery, demo, negotiate, close. Deal sizes range from $50K to...

Read the full posting on Rulebase's site ↗

Sales

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