Startups

Head of Content

Santé · New York, NY, US · On-site

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About Santé

All-in-one POS for liquor stores. Backed by Y Combinator.

About the role

We believe video is the most powerful medium for developing our brand, showcasing what we’re building and connecting with our customers. In this role, you will own Reels, TikTok and YouTube strategy and execution end-to-end in a high-craft fashion.

What they're looking for

  • Obsessive about your craft
  • Very high bar
  • Have great taste and the technical craft to execute it
  • Truly care about cinematography, editing, color, sound, music, balance, contrast, and their orchestration
  • Natural intuition for how to connect with people regardless of their background or interest
  • Comfort operating with high ownership in a small team where your decisions become the standard
More about this role

Santé is the #1 operating system for local retailers.

Our platform runs the entire store — point of sale, integrated payments, eCommerce, inventory management, delivery-app integrations, marketing, bookkeeping, and AI Agents — so the owners of liquor, grocery, and convenience stores can compete like the big chains without losing what makes them local.

We're building a future where the corner liquor store has better technology than the national retailer: one place for selling to customers everywhere with AI agents that spots slow-moving inventory and creates the promotion to move it. Every feature we ship lands in real stores the same week, and the feedback loop is direct — our customers call us by name.

Just two years into the business, Santé is delivering meaningful growth for hundreds of local retailers across the US:

  • Cutting payroll costs by $35 - $50k with agents that handle admin work for store owners
  • Increasing revenue by 10-15% with eCommerce and Marketing agents that drive sales

Everyone on our team is the domain expert on the problems they’re responsible for solving. We’re also curious about what living in the future means, and we are committed to bringing it to our...

Read the full posting on Santé's site ↗

Marketing

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