Backed by Accel.
About the role
You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.
What they're looking for
- Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field
- Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
- Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
- Experience working with media agencies and/or directly with publishers
- Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality
- A performance-oriented mindset and ability to use data to make recommendations about where and how to invest
More about this role
SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth.
You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.
- Media Strategy & Planning
- Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels
- Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
- Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
- Campaign Management & Execution
- Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
- Partner with agencies and media vendors to develop recommendations, manage campaign setup, and...
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