It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
About the role
Telecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in.
What they're looking for
- 12+ years of experience in B2B marketing, including 3–5+ years focused on the telecommunications industry or a similar vertical-specific marketing role
- Proven track record building industry or vertical marketing programs that influence pipeline—not just brand impressions
- A sharp instinct for buyer psychology: what keeps a telco executive up at night, what gets budget approved, and what makes a message land versus get ignored
- Experience translating complex platform capabilities into crisp, compelling narratives that resonate with business buyers (not just technical audiences)
- Strong cross-functional collaboration skills, you're comfortable influencing without authority across product, sales, and demand generation teams
More about this role
Telecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in.
As Director of Industry Marketing for Telecommunications, you'll own the narrative that makes ServiceNow irreplaceable to telco buyers. You know this industry—its pressures, its players, its language—and you know how to translate that knowledge into messaging that stops a CTO or VP of Operations mid-scroll and makes them say, "this is exactly what I need."
But here's what makes this role different: you're not just a storyteller. You're building an AI-first marketing motion—one where AI agents, automated content workflows, and intelligent buyer signals are baked into how your team operates every day.
- Own the industry narrative. Define ServiceNow's point of view for Telecom—crafting narratives that connect platform and portfolio capabilities to the real problems telco buying groups are solving right now: network operations transformation, BSS/OSS modernization, field service efficiency, and customer experience reinvention. Use AI to accelerate your...
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