It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. Backed by Greylock and Sequoia.
About the role
Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs. Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.
What they're looking for
- 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role
- Proven track record of leading teams and building scalable lifecycle marketing systems
- Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence
- Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies
- Experience defining and owning customer-centric KPIs and business accountability
- Demonstrated ability to influence cross-functional leaders and drive organizational transformation
More about this role
Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue.
Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs.
Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.
Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives.
Partner across marketing, functions (demand generation, product marketing, brand), customer success and product to ensure end-to-end alignment and continuous customer engagement throughout the revenue cycle. Own accountability for orchestrating lifecycle programs that connect awareness and conversion strategies to adoption, growth, and retention.
Design and execute product led growth strategy for lifecycle marketing, including...
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