Homemade food from local chefs, delivered to your door. Backed by Y Combinator, a16z and CRV.
About the role
Your role at Shef will be to drive scalable growth across our chef-to-consumer marketplace through data-driven channel development and strategic experimentation. You'll own acquisition strategy and execution from Meta and Google to emerging channels like TikTok and OOH, building sustainable systems that maximize customer lifetime value while hitting aggressive CAC targets.
What they're looking for
- 5+ years of experience in growth, performance marketing, or retention roles—ideally in B2C subscription, marketplace, or consumer tech startups
- Hands-on expertise managing and optimizing campaigns in Google Ads, Meta Ads, and emerging social platforms
- Proven track record running experiments and driving measurable impact across the full customer lifecycle
- Experience with subscription metrics (CAC, LTV, churn, cohort analysis) and consumer analytics tools
- Strong analytical mindset and comfort with data storytelling to cross-functional stakeholders
- Experience building retention programs and optimizing subscription funnels
More about this role
At Shef, we're bringing humanity back to mealtime by connecting consumers with talented chefs in their community. By introducing the sharing economy to the dinner table, we create meaningful economic opportunities for chefs while making homemade meals more accessible and affordable. Shefs on the platform craft menus inspired by their passion and expertise, preparing meals in small batches and delivering them to your door—so you can enjoy the warmth of a homemade meal without the hassle.
We have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp. We have a ton of exciting work ahead of us and are excited to have you join us!
Your role at Shef will be to drive scalable growth across our chef-to-consumer marketplace through data-driven channel development and strategic experimentation. You'll own acquisition strategy and execution from Meta and Google to emerging channels like TikTok and OOH, building sustainable systems that maximize customer lifetime value while hitting aggressive CAC targets.
This role demands someone who can...
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