Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Dropped Daily ✓.
About the role
We’re seeking a full-time Buying Manager (official title: Buying Manager I) for our Los Angeles based corporate office. Lead product strategy and brand growth for SHEIN's premium womenswear sub-brand(s) – Hauture. Within this role, you will be responsible for shaping the brand's product direction from seasonal assortment planning to development, launch strategy, and performance review.
What they're looking for
- Define brand positioning, seasonal direction, and long-term product strategy in partnership with senior leadership
- Lead assortment planning and product development for each launch, balancing trend relevance, brand consistency, and business goals
- Manage development quotas and launch pacing to improve efficiency, reduce risk, and keep the brand responsive to emerging trends
- Review product selections to ensure alignment with brand identity, quality standards, color strategy, and overall assortment needs
- Analyze business performance, including CTR, CR, GMV, and category results, and adjust product and launch strategies accordingly
- Partner with visual, studio, and merchandising teams to improve content performance and support stronger product storytelling
More about this role
About SHEIN
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Position Summary
We’re seeking a full-time Buying Manager (official title: Buying Manager I) for our Los Angeles based corporate office. Lead product strategy and brand growth for SHEIN's premium womenswear sub-brand(s) – Hauture. Within this role, you will be responsible for shaping the brand's product direction from seasonal assortment planning to development, launch strategy, and performance review. Our ideal candidate brings strong fashion judgment, business acumen, and brand leadership experience, with the ability to turn trend and sales insights into commercially successful product assortments.
Job Responsibilities
- Define brand positioning, seasonal direction, and long-term product strategy in partnership with senior leadership.
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