Build and run AI apps, dashboards, and agents on governed warehouse data. Sigma lets every team build with chat, a spreadsheet, SQL, or Python.
About the role
AI and coding agents have made building enterprise apps nearly effortless and exposed a massive gap in the infrastructure to run them. Sigma is emerging as the AI Runtime Environment that makes enterprise AI actually work, and this role will tell that story to the market, why it matters, and help define and create this new category.
What they're looking for
- 8+ years of product marketing experience: driving product launches, building competitive differentiation, enabling sales teams to win, and shaping go-to-market strategy from concept to execution
- Fluency in the enterprise AI landscape large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms
- A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets
- Experience partnering closely with product management and engineering to understand and shape roadmap strategy through market and customer insight
- Strong written and verbal communication skills that enable you to explain complex AI concepts clearly
- A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates
More about this role
AI and coding agents have made building enterprise apps nearly effortless and exposed a massive gap in the infrastructure to run them. Sigma is emerging as the AI Runtime Environment that makes enterprise AI actually work, and this role will tell that story to the market, why it matters, and help define and create this new category.
As Director of Product Marketing for AI, you will own the positioning and go-to-market strategy for Sigma's overall AI narrative and its specific capabilities, including: natural language exploration, agentic workflows, and AI-powered application building (both internal and using external coding agents). This is a high-visibility, high-impact role that sits at the intersection of product, sales, and the market. You'll translate a rapidly evolving AI roadmap into sharp, differentiated messaging that resonates with data teams, business leaders, and the enterprise IT buyers who evaluate and approve AI investments. You will be a key voice in helping Sigma win the category.
- Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
- Partner with Product and...
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