Backed by Y Combinator and a16z.
About the role
SmartAsset is hiring a Senior Manager of Advisor Marketing to develop and execute the programs that generate demand for the Advisor Marketing Platform. This person will lead advisor-facing positioning, messaging, integrated campaigns, partnerships, webinars and events, content, and channel strategy across priority segments including RIAs, hybrid advisors, and broker-dealers.
What they're looking for
- 5-7 years of experience marketing to financial advisors, RIAs, broker-dealers, or fintech companies serving the advisor ecosystem
- Understanding of advisor psychology, objections, buying cycles, and the operational realities of growing an advisory firm
- Demonstrated ability to build and execute multi-channel programs that generate qualified demand and measurable pipeline impact
- Strong command of positioning, messaging, audience strategy, campaign development, and performance marketing fundamentals
- Experience managing programs from strategy through execution, including campaign briefs, content development, launch coordination, performance analysis, and iteration
- Experience leading webinars, events or other programs that create and convert B2B demand
More about this role
at SmartAsset
Remote, Contiguous United States
SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. Our mission is to help people make smart financial decisions, reaching an estimated 23 million people each month through our educational content, publishing partners, calculators, and tools.*
To extend that mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with participating fiduciary financial advisors. SmartAsset has been recognized as a 2025 ThinkAdvisor Luminaries winner in the Firm Award - Product or Service Innovation category and was ranked #2574 on the Inc. 5000 list in 2023. SmartAsset has also been featured on Y Combinator's list of Top Companies.** In 2021, SmartAsset completed a $110 million Series D funding round that valued the company at over $1 billion.
*Based on average monthly reach data for 2025 across SmartAsset-owned properties and publishing partners.
**Other than application, licensing, or similar administrative fees, SmartAsset did not provide compensation in connection with the referenced awards or...
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