Smartly powers better ai advertising. Fuel better cross platform advertising performance with ai marketing tool, Smartly. Launch, manage, and update campaigns. Backed by Canaan Partners.
About the role
Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence. In this key leadership role, you will connect company strategy to marketing strategy and build the underlying systems, cross-functional operating models, data-driven capabilities, and automation frameworks required to scale our global marketing organization. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Operational Governance: Exceptional capability in process design, structured operating models, and change management, with strong discipline in project management and SLAs
- Data & Technology Architecture: Deep expertise in marketing technology architecture (Salesforce, Marketo, Demandbase, RevOps platforms) and multi-touch attribution reporting
- AI & Automation Fluency: Strong operational experience leveraging AI automation, API integrations, and workflow tools to scale marketing efficiency
- Web Infrastructure & CMS Mastery: Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment
- People & Strategic Leadership: Proven ability to lead through business transformation with an employee-first mindset, strong capacity planning, and collaborative leadership
- Financial & Vendor Management: Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations
More about this role
Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence. In this key leadership role, you will connect company strategy to marketing strategy and build the underlying systems, cross-functional operating models, data-driven capabilities, and automation frameworks required to scale our global marketing organization.
Reporting directly to the Chief Marketing Officer (CMO), the VP of Marketing Strategy & Operational Excellence will run the operational machinery of the marketing department, overseeing the systems, processes, AI automation, and digital infrastructure that power marketing performance. This leader will be tasked with transforming Smartly’s marketing function into a highly automated, data-literate, and operationally rigorous unit capable of delivering on ambitious commercial objectives while building a healthy, sustainable, and high-performing team.
This strategic leader will help determine marketing priorities, align departmental focus, build scalable operating models, and drive execution excellence across all global marketing teams.
This leader will own the operational strategy, planning process, and...
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