A next-gen, early-stage VC firm backing world-class diverse entrepreneurs outside of Silicon Valley. The firm has seeded multiple unicorns and delivers superior, consistent financial returns by investing in underestimated founders, undercapitalized...
About the role
Lovevery is looking for a Sr. Director of Performance Marketing to lead our paid acquisition strategy across North America, Europe, and APAC. This is a high-impact role: you'll own a multi-million dollar global ad investment and be directly accountable for the growth it drives, from immediate performance to long-term business outcomes.
What they're looking for
- Own performance marketing across North America, Europe, and APAC, setting budget allocation and pacing to hit both short term and long term growth, CAC and payback goals
- Lead day to day media operations across core channels, ensuring campaigns are optimized, budgets are deployed efficiently and performance issues are caught and corrected quickly (within hours)
- Partner closely with creative to ideate, develop, and iterate on ad creative, using performance data and staying close to social trends to inform what messaging, formats, and hooks will resonate with Lovevery’s audience
- Set the testing roadmap for performance marketing, identifying tests that have the potential to meaningfully move the growth needle
- Manage and develop a team of performance marketers, setting goals, providing coaching and feedback, and building a structure and process that supports the needs of the business
- Serve as the internal expert on paid channel dynamics, platform changes and industry trends, translating what’s happening in the broader market to opportunities for Lovevery
More about this role
About Lovevery
Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery was named one of Fast Company's 10 most innovative companies of 2024 and has received awards from TIME, Red Dot, Good Housekeeping and Forbes.
The Role
Lovevery is looking for a Sr. Director of Performance Marketing to lead our paid acquisition strategy across North America, Europe, and APAC. This is a high-impact role: you'll own a multi-million dollar global ad investment and be directly accountable for the growth it drives, from immediate performance to long-term business outcomes.
You'll lead a team responsible for the full scope of performance marketing — day-to-day advertising operations as well as the strategic tests that shape where we invest next. That means setting the agenda for platform optimization, ad creative, and channel strategy across a complex, multi-market portfolio, while building the analytics and reporting...
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