AI tax workflow platform for accounting firms. Backed by Y Combinator.
About the role
The VP of Marketing will own Soraban’s marketing strategy and lead a lean team of three.
What they're looking for
- 8 or more years of B2B SaaS marketing experience with increasing leadership responsibility
- Proven experience in brand positioning, product marketing, and demand generation
- Strong storytelling skills and the ability to simplify complex products
- Deep understanding of marketing metrics, attribution, funnel performance, and ROI
- Experience using data to make budget and channel investment decisions
- Hands-on experience with CRM, marketing automation, and analytics tools
More about this role
Soraban helps accounting firms work smarter by combining automation, AI-powered workflows, and modern tools into one platform. Our customers rely on us during their most critical moments, especially during the busy season, and we take that responsibility seriously.
We are looking for a customer-obsessed marketing leader who is curious about technology, energized by solving real problems, and excited to help shape the next stage of Soraban’s growth.
The VP of Marketing will own Soraban’s marketing strategy and lead a lean team of three.
- Building Soraban’s brand and telling a clear, compelling product and market story.
- Using data and performance metrics to determine where Soraban should invest its next marketing dollar.
- Leading and developing a small team while remaining actively involved in execution.
This is a player-coach role for someone who can set the strategy, create alignment across the company, and roll up their sleeves to help bring the work to life.
The VP of Marketing will report directly to the CEO and partner closely with Sales, Customer Success, and Product.
- Own Soraban’s brand, positioning, and product storytelling.
- Turn complex product capabilities into...
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