About SpangleAI Launched in 2025, Spangle AI helps enterprise retailers win AI-driven product discovery, connecting discovery to conversion. Backed by Madrona.
About the role
Your primary job is to make complex ideas obvious. If we're successful, the market will understand Spangle before they ever talk to Sales. This is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable commercial advantage. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force multiplier.
What they're looking for
- 8+ years in B2B SaaS product marketing, last 3–5 as senior IC or founding PMM at a Series A–C startup that compounded into a recognized name
- Positioning-first thinker. You lead with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural downstream output for you, not a separate skill
- Comfort with measurement. You treat positioning as testable hypotheses and have built dashboards
- Founder-partner energy. Amplify a founder voice, don't replace it
- Founding PMM at a company that went $0 → $20M+ ARR with a small team
- AI-native startup background (Anthropic, OpenAI, Perplexity, Cursor, Linear, Vercel, Cohere, Notion) or commerce-adjacent (Klaviyo, Attentive, Shopify Plus partners)
More about this role
The Role
Own Spangle's product marketing end-to-end. Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education. Make Spangle the company every enterprise retailer thinks of when they need to win AI-driven product discovery.
Your primary job is to make complex ideas obvious. If we're successful, the market will understand Spangle before they ever talk to Sales.
This is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable commercial advantage. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force multiplier.
If you want to define a new category with real customers, real proof, and a founder who's built at scale before, this is it. You'll help define how one of the first AI-native enterprise software companies is built.
What you'll personally own
- The website. Rewrite it. Continuously improve it. Every buyer who arrives should immediately understand Spangle's...
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