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Vice President, D2C Growth Marketing (Alma)

Spring Health · New York (Hybrid); San Francisco, CA (Hybrid); Seattle, WA (hybrid) · Hybrid

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About Spring Health

Eliminating barriers to mental healthcare. Clinically-proven technology with world-class providers to deliver precisely what your employees need.

About the role

Build, mentor, and inspire a team of high-performing growth marketers and channel leads focused on acquisition, conversion, and retention.

What they're looking for

  • Deep familiarity with consumer growth dynamics and full-funnel strategy
  • A track record of building and developing high-performing growth marketing teams
  • Experience deploying AI-forward or AI-native marketing strategies and tooling
  • A data-driven approach, with hands-on experience running structured experiments, A/B tests, and building repeatable playbooks from insights
  • Strong MarTech and attribution fluency, including working effectively with a centralized/shared martech stack, incrementality testing, and privacy-preserving measurement
  • A clear, direct communicator who can translate performance marketing topics for executives and non-expert stakeholders
More about this role

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We're building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Alma, a Spring Health Company, is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to...

Read the full posting on Spring Health's site ↗

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