Spruce Systems delivers AI site audits for commercial landscaping teams. More visibility, more quotes, less windshield time — without extra work for crews. Backed by a16z.
About the role
SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward.
What they're looking for
- 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market
- A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives
- Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts
- Comfort working directly with sales, product, delivery, and executive stakeholders
- Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools
- High ownership, strong judgment, and ability to operate with limited structure
More about this role
SpruceID builds digital identity and trusted data infrastructure for governments and enterprises. We are building toward a future where people own and control their data across their digital interactions.
Identity determines access to many of the services that matter most: benefits, licensing, healthcare, employment, financial services, and other high-stakes digital interactions. As more of these services move online, governments need identity systems that are secure, interoperable, privacy-preserving, and built around user control rather than centralized data sharing or proprietary lock-in.
SpruceID helps organizations move from identity principles to working systems. We work with governments to design, build, and scale infrastructure for mobile driver’s licenses, reusable identity verification, verifiable credentials, digital wallets, trusted document intake, and cross-agency digital services. Our work is grounded in open standards and deployed in real-world public-sector environments.
We are not a traditional SaaS company selling licenses, a commodity credential vendor, or a consulting firm that leaves behind a slide deck. We are a build partner for complex identity and trusted...
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