The all-in-one, most intuitive, most affordable industrial robots. Backed by General Catalyst.
About the role
Own organic brand growth end-to-end: strategy, voice, channels, content engine, and results. Build and run Standard Bots' social presence as the tip of the spear—identifying where to play, and how to play differently on each platform.
What they're looking for
- Chronically online, with strong taste and intuition for internet-native content
- A track record of growing a brand's audience—organically, measurably, and with a distinctive voice
- A clear point of view on how companies should show up online today, and the judgment to know where the line is and how to push it without crossing it
- Comfort operating at the leadership table: you can set strategy, defend it with data, and translate internal complexity into clear external stories
- Experience navigating multiple stakeholders—engineering, executives, customers—and getting great content out of all of them
- Genuine excitement about robotics, physical AI, and the real-world impact of what we're building
More about this role
Standard Bots is building the future of physical AI by bringing powerful, easy-to-use robotics into real-world environments. We're at an inflection point: the technology is here, the customers are real, and the story is just beginning.
We're looking for someone to own how that story grows. This isn't a channel-management role, and it isn't just social. You'll be responsible for growing the Standard Bots brand across every organic surface—social, content, community, creators, and culture—turning attention into audience and audience into demand.
You'll expand on our voice, produce content that connects, and build the engine that makes Standard Bots widely known as America’s industrial robot company. You'll work across the company—product, sales, customers, leadership—and partner closely with brand designers and video producers/editors to create high-quality, high-velocity content that drives results. That might mean showing our made-in-America story in the factory, telling impactful customer stories, orchestrating a product launch moment, or inventing formats no one in robotics has even tried.
If you live online, have sharp instincts for what works (and what doesn't), and want to...
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