The all-in-one, most intuitive, most affordable industrial robots. Backed by General Catalyst.
About the role
We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent.
What they're looking for
- 5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical
- Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three
- Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
- Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution
- Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics
- Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert
More about this role
Standard Bots is America's industrial robot company. We're building the world's most accessible robotics platform to bring AI-native automation into manufacturing and beyond to propel human productivity toward a more abundant future.
We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline. This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent.
This is a senior individual contributor role reporting to the Head of Marketing. You'll own Standard Bots' performance marketing function end to end: paid search, paid social, conversion rate optimization, and the marketing technology infrastructure that ties it all together. Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time.
You're not managing channels — you're building a machine. You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that's where leverage lives. You move...
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