About Step
Build credit, bank smarter, and grow your money with Step. No hidden fees, no minimums. Join 7M+ users taking control of their finances. Start free today. Backed by General Catalyst.
About the role
We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.
What they're looking for
- 8+ years of experience in marketing, 5+ of those years in product marketing, with a preference for some experience in a startup environment
- Product marketing experience working across the funnel in B2C tech and/or a consumer app
- Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development
- Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
- Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions, and drive growth
More about this role
Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale.
- Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
- Own the cross-functional operations between Step and Beast Industries, developing and launching collabs, product integrations, and partnership expansion
- Drive strategy and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
- Deliver best-in-class loyalty and gamification programs at scale
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions...
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