About Straddle, Inc. Straddle is an open-banking payments platform for account-to-account money movement. Backed by Drive Capital.
About the role
The GTM Engineer builds the measurement and conversion machinery underneath Straddle's commercial motion. The sequencing here is deliberate, and it is the opposite of how this role is often scoped: instrumentation first, outbound later.
What they're looking for
- GTM systems engineering. 3+ years in GTM engineering, revenue operations, growth engineering, or marketing engineering — or a software engineer who has owned commercial systems end to end
- You write real code. Python, TypeScript, and SQL, not only a no-code stack. You can build a service, script an enrichment pipeline, and query a warehouse without waiting on anyone
- Reporting people actually use. You have built dashboards and KPI definitions that a commercial team ran on, and defended the numbers when someone disliked them
- Measurement before growth. You have built instrumentation and attribution first and resisted pressure to launch campaigns on top of numbers you knew were wrong. This instinct is the core of the role
- Communicates with commercial people. You explain systems and their limits plainly, and you push back with evidence when a request would produce misleading numbers
- AI-native. You build AI into the workflows themselves — research, enrichment, brief generation, drafting — and you have shipped something that worked this way
More about this role
The GTM Engineer builds the measurement and conversion machinery underneath Straddle's commercial motion. The sequencing here is deliberate, and it is the opposite of how this role is often scoped: instrumentation first, outbound later.
Buyers are already finding us. The immediate opportunity is to make that discovery path clearer and more measurable, not to bolt an outbound machine onto a company that cannot yet tell which channel produced which dollar. So your first quarters are about capture and evidence: standardized CRM stages and required fields across the direct, platform, bank, and technology-partner motions; instrumented sandbox behavior and activation milestones; distinct conversion paths for each buyer type instead of one generic demo funnel; and baseline funnel, retention, and cohort metrics that make every later decision arguable from data.
You own the numbers as well as the plumbing. The KPIs and dashboards the commercial team runs on are yours to define, build, and keep honest, and the CRM has to stay the system of record that every other tool defers to rather than one more place data disagrees with itself.
That work has teeth because the metrics are unforgiving. A...
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