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About the role
SUMMARY: As an SEO Specialist contractor, you will support organic search performance across multiple K12-powered schools' digital marketing efforts. This is an SEO-first role with content marketing responsibilities, focused on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages. Your work will ensure that prospective families can easily find and evaluate school options through organic and AI-driven search.
What they're looking for
- Three (3) or more years of hands-on SEO experience, in-house or agency, or equivalent combination of education and experience
- Strong keyword research and search intent mapping skills
- Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics
- Proven ranking and traffic improvements supported by specific examples
- Working knowledge of on-page technical elements including indexation, canonicals, internal linking, and structured data
- Strong written communication skills with the ability to create SEO-optimized content
More about this role
This is a full-time contract position. Ability to work independently, typically 40 hours per week, is required.
SUMMARY: As an SEO Specialist contractor, you will support organic search performance across multiple K12-powered schools' digital marketing efforts. This is an SEO-first role with content marketing responsibilities, focused on execution: on-page optimization, content refreshes, and data-backed briefs for priority pages. Your work will ensure that prospective families can easily find and evaluate school options through organic and AI-driven search.
- Conducts keyword research and search intent analysis for assigned pages and topics.
- Performs on-page optimization including title tags, meta descriptions, headers, body content, and internal linking.
- Executes content refreshes on priority pages based on ranking and traffic data.
- Applies local SEO best practices to individual school location pages and geographic targeting.
- Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
- Builds data-backed content briefs with target keywords, intent, and structure.
- Reviews and optimizes content from writers before...
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