Strike is a cybersecurity platform that connects companies with vetted ethical hackers to deliver efficient penetration testing. The platform enables rapid test launches, real-time vulnerability monitoring, and automated compliance-ready reporting. Backed by FinTech Collective.
About the role
We are not looking to manufacture vanity metrics or pursue growth at any cost. Strike's marketing organization should compound trust, attract high-quality customers, and build durable, economically rational growth.
What they're looking for
- Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business
- Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization
- A true builder mentality. You should be comfortable personally doing work before you have a team to delegate it to
- Demonstrated success building, testing, and scaling customer acquisition channels
- Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment
- Experience implementing marketing attribution, analytics, and measurement infrastructure
More about this role
Strike is the Bitcoin company. With Strike, you can buy and sell bitcoin, pay bills, and borrow against your holdings. From individuals to businesses, Strike is purpose-built for every step of the Bitcoin journey. Available in more than 100 countries — including the U.S., Europe, Latin America, and Africa — Strike is building a better financial system powered by Bitcoin. Bitcoin is better money. Strike is how you use it.
Strike has built one of the leading brands in Bitcoin, a global customer base, and a large organic audience without building a traditional marketing organization.
Now we are looking for a senior marketing leader to build that organization from the ground up.
As Head of Marketing, you will determine how Strike goes to market, how we acquire and retain customers, how we bring new products to market, how we measure marketing performance, and what team, systems, agencies, and capabilities we need to build over time.
You will own marketing strategy, customer acquisition, lifecycle marketing, product marketing, go-to-market strategy, attribution, marketing operations, budget, and team development.
This is a builder role. You will not inherit a mature marketing...
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