Superpower offers a digital health platform that integrates comprehensive diagnostics, personalized care plans, and health tracking tools. Backed by 8VC.
About the role
We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership. As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.
More about this role
We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership.
About the role
As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.
What you’ll own
• The end-to-end customer journey from acquisition touchpoint through membership
• Website and landing page conversion strategy and execution
• Offer strategy, packaging, positioning, and testing
• Quiz and personalization pathways that connect customer needs to the right experience
• Lifecycle programs for prospects who show intent but do not immediately become members
• A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
• Cross-functional execution with Growth, Product, Brand, Creative, and other teams
What we’re looking for
• 5–8+ years of relevant experience, with scope comparable to a traditional director-level role
• Deep experience across ecommerce,...
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